Privacy Policy for Loopli by Polychrome

Welcome to Loopli ("us," "we," or "our"), a directory of circular fashion options in Switzerland, operated by Polychrome. We are committed to protecting your privacy and handling your personal data in a transparent and secure manner, in compliance with Swiss data protection laws (including the Federal Act on Data Protection - FADP) and considering the principles of the General Data Protection Regulation (GDPR).

This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the site.

1. Data Controller

The entity responsible for the processing of your personal data is:

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Derivative Data (Collected Automatically):

• Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
• Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device (if applicable, and with your consent).

Data Collected by Tracking Technologies (including Google Analytics):

• We use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience.
• Specifically, we use Google Analytics to help us understand how users engage with the Site. Google Analytics collects information such as how often users visit the Site, what pages they visit when they do so, and what other sites they used prior to coming to the Site.

Personal Data You Provide To Us (If Applicable):

Currently, Loopli is designed as a directory and does not require user registration or the direct submission of personal information to browse the listings.

3. How We Use Your Information

Having accurate information permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Compile anonymous statistical data and analysis for use internally or with third parties (such as aggregated user behavior).
• Improve the efficiency and operation of the Site.
• Monitor and analyze usage and trends to improve your experience with the Site.
• Maintain and improve the quality and relevance of the directory listings for Flea Markets, Repair & Alteration services, Second-hand Clothing stores, Sustainable Fashion brands, and Upcycled Fashion businesses.
• Ensure the security of our Site and prevent fraud.
• Comply with legal and regulatory requirements.

4. Google Analytics

We use Google Analytics to track and report website traffic. Google Analytics collects data such as:

• The IP address of users (Google Analytics may anonymize this).
• The type of browser and operating system used.
• The date and time of visits.
• The pages visited.
• The referring website.

Google Analytics uses cookies to collect this data. The information generated by the cookies about your use of the Site will be transmitted to and stored by Google on servers in the United States. Google will use this information on our behalf for the purpose of evaluating your use of the Site, compiling reports on website activity, and providing us with other services relating to website activity and internet usage.

Your Choices Regarding Google Analytics:

• You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.
• You can also manage cookies through your browser settings. Please refer to your browser's help section for information on how to do this.

By using our Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above, unless you have opted out.

5. Cookies and Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.

6. Disclosure of Your Information

We do not sell, trade, rent, or otherwise transfer your personally identifiable information to outside parties except as described below:

• To Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., Google Analytics as described above). These third parties are obligated to protect your data.
• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• Aggregated/Anonymized Data: We may share aggregated or anonymized information that does not directly identify you with third parties for analysis and service improvement.

7. Data Retention

We will retain your information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by applicable law.

• Data collected via Google Analytics is subject to Google's data retention policies.
• Any other personal data collected (if applicable in the future) will be retained for no longer than necessary for the purpose for which it was collected, and in accordance with our internal data retention policies and legal obligations.

8. Your Rights

Under Swiss data protection law (and the GDPR, where applicable), you have certain rights regarding your personal data. These may include:

• Right of Access: You have the right to request information about the personal data we hold about you.
• Right to Rectification: You have the right to request the correction of inaccurate or incomplete personal data.
• Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain conditions.
• Right to Restriction of Processing: You have the right to request the restriction of how we process your personal data under certain conditions.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit those data to another controller under certain conditions.
• Right to Object: You have the right to object to the processing of your personal data under certain conditions, particularly for direct marketing purposes or processing based on legitimate interests.
• Right to Withdraw Consent: If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us at the email address provided in Section 1 (Data Controller). We will respond to your request in accordance with applicable data protection laws. You may also have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or your local data protection supervisory authority.

9. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

10. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of Switzerland where the data protection laws may differ from those in your jurisdiction (e.g., Google Analytics data being processed in the USA). We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and that appropriate safeguards are in place.

11. Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

You can also contact us through our contact form.